SEO Marketing is not that hard. One thing you need to remember is some basic things. Search Engines look for Key words that match up to your site. Your site description needs to match your business along with your website heading. This helps search engines see your site and know what its all about. Then they index it on its quality, content, and content changes.
Make sure not to Key Word Spam. Search Engines hate this. You want to have a certain precentage of key words in your sites content. Too little is not good, and too much will get you listed as a key word spammer. Make sure to check into Google Webmaster Tools for more help on getting your SEO inline. Keep visiting New Simple Marketing for more marketing tid bits. . . www.newsimplemarketing.com
Monday, August 31, 2009
Wednesday, August 19, 2009
Take the time to follow up
I have been talking to some of my clients this past week and the one thing that I keep harping on them about is taking the time to follow up on leads and enquiries.
Its very crucial that you or someone in your business follows up promptly to new and old leads. You never know what you could be missing out on.
Remember one day a lead might not need your services, but a few months down the road those needs can change. So make sure you keep your brand in front of them and let them know your there.
Its very crucial that you or someone in your business follows up promptly to new and old leads. You never know what you could be missing out on.
Remember one day a lead might not need your services, but a few months down the road those needs can change. So make sure you keep your brand in front of them and let them know your there.
Review Your Marketing
One thing that can really help you reach your bottom line goals is to periodically review your marketing. Not just your marketing budget but your over all marketing as a whole and see what is working and what is not.
Sometimes you feel its difficult to see if your marketing is paying off or not. These simple steps will give you a better handle on that.
Take a look at your income- For starters your sales should be going up. Depending on your business and what industry you are in will determine what other factors you look at. Some of these factors are : How many leads your generating, are your billable hours also increasing with your sales, if you run a hotel do you see an increase in phone and online reservations etc. Make sure you look at all venues that will measure income.
Ask your Customers- Most business loose out on this becuase they just don't do it. Why not ask your new customers or leads how they found out about you? This right here will let you know if some of your marketing is paying off or not.
Do your Promotions Produce Direct Sales- When your running a special, or a promotion of a certain product of service, does it generate the fast direct response that your looking to acheive? If not then the venues your using are not working that well for this kind of advertisement.
Is your Marketing helping you sell?- Your marketing should be focused around your brand, product and services and should really give the potential client a great look what what your offering. If your marketing dosent reflect your brand, product and services then your just throwing money down the drain.
Check your competition- Look around and see what your competition is doing. I know that most of us want to be unique but when your competition is taking business away from you then you need to see what they are doing, and what you can do to get the upper hand. It dosent hurt to talk to your competition to see what marketing venues works for them. You will be surprised to see how many managers out there like to talk and boast on how they are raising sales for their business.
Sometimes you feel its difficult to see if your marketing is paying off or not. These simple steps will give you a better handle on that.
Take a look at your income- For starters your sales should be going up. Depending on your business and what industry you are in will determine what other factors you look at. Some of these factors are : How many leads your generating, are your billable hours also increasing with your sales, if you run a hotel do you see an increase in phone and online reservations etc. Make sure you look at all venues that will measure income.
Ask your Customers- Most business loose out on this becuase they just don't do it. Why not ask your new customers or leads how they found out about you? This right here will let you know if some of your marketing is paying off or not.
Do your Promotions Produce Direct Sales- When your running a special, or a promotion of a certain product of service, does it generate the fast direct response that your looking to acheive? If not then the venues your using are not working that well for this kind of advertisement.
Is your Marketing helping you sell?- Your marketing should be focused around your brand, product and services and should really give the potential client a great look what what your offering. If your marketing dosent reflect your brand, product and services then your just throwing money down the drain.
Check your competition- Look around and see what your competition is doing. I know that most of us want to be unique but when your competition is taking business away from you then you need to see what they are doing, and what you can do to get the upper hand. It dosent hurt to talk to your competition to see what marketing venues works for them. You will be surprised to see how many managers out there like to talk and boast on how they are raising sales for their business.
Sunday, August 9, 2009
Crushing Blow to MLM ?
Ok this guy who belongs to Carbon Copy Pro has spent a lot of time and money to post his title of his ads that talks about MLM going way. This is farther from the trooth and to me a very mis leading way to advertise.
MLM is going no where. Infact MLM is striving today during a terrible recession. MLM is still a good way to get started in a business, and to make honest money.
Just wanted to bring some clarity to the all the mispresentation that this man is doing to the industry when in fact he is part of it.
MLM is going no where. Infact MLM is striving today during a terrible recession. MLM is still a good way to get started in a business, and to make honest money.
Just wanted to bring some clarity to the all the mispresentation that this man is doing to the industry when in fact he is part of it.
Monday, August 3, 2009
Hotels, airlines offer treats to lure customers :: Hotel News Resource
Ok as everybody can tell this recession is hurting all industries. One thing that you want to be very aware of is DO NOT CUT YOUR VALUE by doing DEEP PRICE DISCOUNTS! This can hurt your brand alot more in the future as it would help you in the present.
Some hotels are taking a approach to luring customers by offering free treats, or small gifts as a promotion. This does cost money to your bottom line, but it does not hurt your value and pricing in the future.
Hotels, airlines offer treats to lure customers :: Hotel News Resource
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Some hotels are taking a approach to luring customers by offering free treats, or small gifts as a promotion. This does cost money to your bottom line, but it does not hurt your value and pricing in the future.
Hotels, airlines offer treats to lure customers :: Hotel News Resource
Shared via AddThis
Sales VS Marketing Which one is superior?
Alot of people dont think that Sales and Marketing go hand in hand. They actually do. Sales actually goes under the Marketing family all together.
There are 3 ways to market your business but only one proper way works with good results. One way you could market your business is just by doing that. Market! Post ads, pass out fliers, radio, online etc. What happens after all that? The customers go to your site, they call you they want to buy what ever your offering but do they? More then likely only a small amount of them will.
Another way to direct sale your business. Make contacts get out there and realy talk to people face to face, educating them on your product or service. Do you get results that way? Yes but its the same as just marketing your business. Only a small amount are going to purchase your items or services, unless you run into a direct need. People need to know about your brand and need to be reminded that its still out there. Other wise they will just put your card in their roledex and when it comes time for them to buy they will most likely go with the company that has brand recognition, proper marketing, and a great sales presence.
So all 3 techniques need to go hand in hand with your business. Market get recognized, and also stay fresh in consumers minds. Have trained sales staff or yourself out selling your product or services. You will see alot more results and more impact on your BOI.
There are 3 ways to market your business but only one proper way works with good results. One way you could market your business is just by doing that. Market! Post ads, pass out fliers, radio, online etc. What happens after all that? The customers go to your site, they call you they want to buy what ever your offering but do they? More then likely only a small amount of them will.
Another way to direct sale your business. Make contacts get out there and realy talk to people face to face, educating them on your product or service. Do you get results that way? Yes but its the same as just marketing your business. Only a small amount are going to purchase your items or services, unless you run into a direct need. People need to know about your brand and need to be reminded that its still out there. Other wise they will just put your card in their roledex and when it comes time for them to buy they will most likely go with the company that has brand recognition, proper marketing, and a great sales presence.
So all 3 techniques need to go hand in hand with your business. Market get recognized, and also stay fresh in consumers minds. Have trained sales staff or yourself out selling your product or services. You will see alot more results and more impact on your BOI.
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