I am so sorry it has taken me this long to get on here and continue what I was teaching last week. I meant to do it 3 days after the fact but I guess I am here now, so thats all that matters.
We touched base on finding new trends, being a trend setter, and Rapport building. Rapport building I cant stress enough. Its almost crucial now this day and age. You must be able to build a good rapport with your potential client and maintain a good rapport with your current clients.
So not to get off this subject all together I do want to mention something. This too has a bit to do about rapport building. I have made a lot of new contacts in the last few weeks and I can so tell that they are new to business and marketing all together. I try to write back a nice thank you or a warm welcome to a new contact and I do nothing to mention my buisness except for my signature line that has my website and my normal contact information. I get the response back saying thank you but have you seen my site, opportunity or know what my buisness can do for you. What do I say?? Well I try to respond back personally and then in return get a nother here choke on my business that I am too cheap to buy a domain name for // 23949 something. LOL .. Sorry yes I am getting testy about the new network marketers. I shouldnt really but what I dont understand is that there are professionals like me that are willing to offer some insight. Unfortunately I think that about 85 percent of network marketers think that their product is superior and there upline who can be jo blow the plumber is the best business man ever! Well I can honestly say for a fact that out of that 85 percent only 15 percent are proably making any decent money. Where is the rapport with me by constantly responding back with choking me on your buisness? It gets the email deleted after a few times and I dont even glance at it again! There are millions out there like me that will be deleting your 3rd or 4th email that might finally have a hello im mike from cedar rapids iowa lets talk about hiking or something like that. DELETED! Never again to hear from you or about your business.. and what is lost? A potential customer that could of brought you 10 more customers.
So I cant stress enough take some time out of your busy schedule and start rapport building if you are going to want to stay in business longer then 3 years.
It all goes back to being aggressive with making a plan! Always have a detailed sales and marketing plan written for your business that you can amend every now and then and include a budget. YES A BUDGET! Im not going to give you any hype what so ever. I hate when people feed me bull and I am not going to start doing it now. YOU ARE GOING TO HAVE TO SPEND EITHER TIME OR MONEY TO MAKE YOUR BUSINESS SUCESSFUL!!! TIME OR MONEY!!! SOMETIMES BOTH!!!! It all up to you on how sucessful you are wanting to be.
So think a lot about what could be the new trend, pay attention to you current customers feelings and emotions on certain subjects, build rapport with people,evulate your sales verses your marketing plan, keep thinking as a industry leader. If you dont think that your a leader then you will protray as just a another MLM follower. NEVER LIE. This right here will hurt your credibility forever!
Lets get back on task here towards the end. I will come back to this blog post again in the future and will put together from start to finish a sales call from prospecting to cold calling, to rapport building to making the presentation, to closing the sale. However before I close this post tonight I want to touch prospecting a bit here. You can also call it Target Marketing. Now I am going to use the Hotel Industry again becuase I have a passion for it, and that is where my education is extensive in.
You have a sales and marketing budget? Do you want to blow that marketing budget to whatever just to be marketing? Yes and No. Let me explain. The reason I say yes is becuase some marketing is better then no marketing. For example: (Fiction of course as to the names of the hotels)
Marriot on westford ave decides in a bad economy that it will cut its marketing for a whole quarter. They tell the Director of Sales and Marketing that she or he is going to work the front desk and your department is being put on a hold for a few months. The marriot on westford ave is just 2 miles south of the Quality Inn on 33rd street. Jim Maggen is a business development director for a fortune 500 company that usually stays at Marriots (branding very crucial) but Jim is use to getting his monthly newsletter from the Marriot on Westford. Well it stops. Jim dosent get one for one month, and is planning on visiting the area to pick a hotel for the development crews that are comming in next month that will generate 300 room nights at a ADR of 58.00 a room during January. Well for those of you that dont understand the hotel buisness that is a lot of revenue that the Marriot lost on becuase Jim noticed a simple cost effective advertising tid bit from the Quality Inn on 33rd. Why did he notice this advertising? Becuase the Quality Inn on 33rd decided that they would prospect their new business and market to a smaller sector untill business picked back up. THERE MARKETING TO THE PEOPLE THAT WANT HOTEL ROOMS. Jim was prospected by the article that was published in the local news paper about the new super markets that were comming to the surrounding area. The Quality Inns Sales Manager noticed the article and wrote a personal letter. That only cost maybe 1.30 with paper, evenlope, business card, and postage. That generated thousands of dollars in room revenue during a slow month.
If you budget and target market you will have more sucess out of any marketing compaign, but remember if all you know how is to blast market and pay for anything or dont care where your advertising is going then you are still getting your name out. Just wont have as much bang for your buck.
Goes back to take your time, research, plan and then swing into action!
Have a good blessed weekend everyone!
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