Swinging into action

You know tonight has been a learning expereince for me as in bringing me back to some of the intermediate techniques of Sales and Marketing.

I get home tonight and do my normal routine of walking in the house going to the fridge for the soda, take off my outer shirt and sit at my computer and check my emails, forums etc. Well I joined a new networking site and totally been overwhelmed by it in the past couple of days. Very good site! I love it! Any how I was checking my email and was just hit with so much (what they call spam) what we call direct marketing in my mail box. Now in my novice years I too was guilty of this approach. After I was schooled by some of the most talented bosses I have ever worked for change my out look to the true techniques of Sales and Marketing.

Going straight to the subject:

You hear swinging into action and you automatically think agression, direct, go getter done! Well yeah thats the common conception of that word. Now what if I told you that Swinging into action is so much more. I am only going to cover the icing on the cake with this tonight becuase im pretty exhausted but will keep covering the subject in future blogs.

Sales and Marketing = To sell a product, service, get the word out, promote, etc you can add a lot more to this but have you ever thought trends, human resource, discovery, and emotion? No becuase you dont know how to utilize it with the agressive, take charge mentality that you think is good sales techniques.

Example 1 Trends- Now I know a lot of us have thought of trends becuase most of us that have truly been in this part of the business know that alot of times before a product is rolled out or cancelled or marketed in a different area we look at trend reports. One thing for a good Sales and Marketing Professional to do is constantly think about the future. My personal example on how I broke a trend in the profession was when I was the Sales Director for my first full service hotel. It was with online bookings. I predicted and fought with my superiors telling them that after 9-11 this source of revenue was going to be a larger source then it was now and we needed to jump on the band wagon. Well my superiors comming from the more of the stone age era didnt beilive that Internet Wholesaling sits would dominate 35 percent of Revenue for the hotel business in 2008. Thats a large chunk of change that Orbitz, Hotels.com, Expedia and so many more have taken advantage out of the Hospitality Industry. NOW REMEMBER! Thats just one new trend for one industry. Try to educate yourself on various industries. Not just the one you are currently in. Which goes to another topic of this subject.

Dont worry I am going to wrap this one up here really quick. Dont want to put anybody to sleep. Incase I have a few Sales and Marketing Pros reading Im sorry its short. I promise I will write more on it.

You A are the sales director for a full service hotel.

You are surrounded by 1. Airport 2. Milk factory 3. Millitary base 4. Nursing Home

These are some poor examples but you will get my point here in a few short sentences. Various Industries, has various people that have various interests. RAPPORT BUILDING!!!! Still will always be NUMBER 1 In Sales and Marketing. Know the industrie that you are selling too, and know the industrie that could some day call on your business.

I will write more on this topic again really soon. Good night!