I have talked to a lot of people on buying links to be placed so you can have links going back to your site and purchasing traffic from sites that offer so many hits for a certain price. These techniques do not work and could cause your site to get banned from the major search engines.
Why having back links to your site does help with your rankings its only a small piece of the pie in marketing your business.
There are sites that allow you to do this legally and you will need to be careful on what companies you choose to have your site linked too. I learned this the hard way a while back and found my site was linked to various sites that didn't even come close to my targeted audience. So don't just add links to be adding links. Yes it will get you exposure but it wont bring you the customers you want. You will be just wasting your time.
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