Role Reversal�Mr. Mom Goes Shopping

Over the past 20 years, the American household has changed and traditional roles have shifted with men now taking on a greater percentage of the household shopping than in the past. Today, almost one-third of men are now the principal shoppers in the home. With more men in the aisles, marketers need to better understand how they impact brand sales and how to reach this growing segment of principal shoppers.

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[Source: ManageSmarter.com - Marketing Top Stories - Posted by FreeAutoBlogger]