Tuesday, May 5, 2009

Marketing In A Recession

Marketing in a recession is crucial to any business. It can be expensive but it doesn’t have to be.

There are plenty of low cost marketing techniques that a lot of companies don’t take advantage of. These techniques can also deliver more punch then the new.

1. Face to Face Contact- Go out in your community and introduce yourself and your business.
2. Local News Paper- Read your local newspaper for leads. YES your local newspaper can have loads of new leads depending on your business.
3. Local Chamber- Join your local chamber. This does have a cost of any where from $200 to $ 600 depending on your community. Its well worth the money to be able to know what is going on in your community and to network with other business owners and managers. These people will either use or purchase your services or they will refer people who will.
These are just a few suggestions on low cost marketing. If you don’t have time then delegate it to a seasoned team member. The old saying from the field of dreams “If you build it they will come.” IS NOT TRUE!

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