Marketing Your Brand With You Tube

Now some of you have seen You Tube videos. All of us have played around on that site or have seen videos posted on other sites from You Tube.

You Tube is becoming a very powerful source of advertising. You can push individual products but the power of You Tube would be wasted by doing that. You want to market your Brand which will cover it all... Right?

Large business have been doing video marketing for some years and have found them just as effective as TV advertising. The one thing with video marketing is the cost. You can video market your business with little to no money! TV advertising could cost a small business a fortune.

Millward Brown who does phone research for large fortune 500 companies did a study that showed online videos are better at imparting brand awareness then traditional TV ads. The reason for this is that online viewers are more engaged then TV viewers. I mean come on when your searching for something online your going to view it, read it, and watch it. When your watching TV your getting ads during a certain point of time that you did not ask for. Making sense?
If you do decide to use You Tube for product advertising make sure you keep the video informative, entertaining, and do a lot of close up shots on the products. Make sure to link your website so a consumer can go to it for more information and also see what else you have to offer.
You Tube can be great for Direct Sales. All you have to do is promote your product and services get the audience really interested and then direct them to your website or store.
You can also use You Tube for product support. Consider some of the most commonly asked questions about your product and services and then create an online video and answer them.
You Tube can also be a great recruiting tool. Make a welcome video about your Brand and tell them how it will benefit them and then send them to your website.

Making an online video can take some time with planning, creating and taping the video. Make sure to take your time because I have seen some poor videos and that left me with a poor taste in my mouth for the Brand and the person.

You Tube is great for promoting a Brand, your website, your products, and even if you run a large business with multiple locations why not make a video directory.

Just another powerful marketing tool.